Developing a strong knowledge of core business information sources will help prepare you for a successful career in business. If you take the time to learn how to search efficiently and effectively, to exercise discretion when using text and data, and to cite the sources you use, you will earn the respect and trust of your professional associates.
TIPS
Before you start researching, make sure you know:
All of this can be found in a good company profile.
Many of the Library's business databases will provide a Company Profile. To find a full list of Business databases, search our Databases List by Subject = Business. For this class, we will look at the basic information provided in the Gale Business Insights database.
Research and analyze worldwide companies and industries. Extensive reference content from scholarly journals, news, market research reports, market share reporter, SWOT reports and more.
To search the database, type your company name (or ticker) in the search box and click on the Company Profile listing that appears below the search box.
Scroll through the full Company Profile and discover industry codes and keywords, competitors, rankings, market share reports, etc. You may find a SWOT analysis. It may not be very recent. Try Nexis Uni for a more recent Globaldata SWOT report.
Classifying Companies By Industry (NAICS and SIC)
Most business databases list competitors based on NAICS and/or SIC codes; use the links below to find out more about these codification systems.
Activity: Search the NAICS and SIC databases for the same keyword and compare your results. (This does not need to be submitted.)
Interested in taking a deeper dive? Consider this article about using AI to overcome the shortcomings of traditional industry classification.
Dolphin, R., Smyth, B., Dong, R. (2023). A Machine Learning Approach to Industry Classification in Financial Markets. In: Longo, L., O’Reilly, R. (eds) Artificial Intelligence and Cognitive Science. AICS 2022. Communications in Computer and Information Science, vol 1662. Springer, Cham. https://doi.org/10.1007/978-3-031-26438-2_7
Abstract
Industry classification schemes provide a taxonomy for segmenting companies based on their business activities. They are relied upon in industry and academia as an integral component of many types of financial and economic analysis. However, even modern classification schemes have failed to embrace the era of big data and remain a largely subjective undertaking prone to inconsistency and misclassification...
The CCIP will require a more in-depth examination of your company and its competitors. We recommend that you use the Mergent Market Atlas to compare financials and view company specific sustainability reports.
Replaces Mergent Online (discontinued 6/30/25). Comprehensive global company database. Includes deep current and historical financial and industry information with report building. Includes news, competitors, and much more.
Complete this assignment as a team (upload one set for the entire team). Files should be named according to this protocol:
All parts of this assignment must be uploaded to Blackboard by Sunday, Feb. 9 @ midnight.
Search for your Company name or Ticker. Make sure that you explore all parts of the Company profile.
Use the top tabs to focus on specific kinds of information. Use the left toolbar available under the Analysis tab to compare competitors and view industry peers.
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