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Gabelli Sophomore Consulting Challenge (CCIP): 6 - Advertising, Demographics, Consumer Research

This guide has been created for students enrolled in the Gabelli Sophomore Consulting Challenge course. It is designed to supplement the submission assignment handouts and course blackboard content.

The context for your pitch

Advertising, demographic, and consumer research data can help you understand your market environment and pitch your ideas.

Advertising Data Sources

Curious about how your company spends its advertising budget?  Try the Winmo database (media spend data provided by Kantar Media): 

Check out this Help Desk and How To Guide for a quick overview of what is available in the database and how to search.

 

Image of a company profile within the Winmo database, with a red arrow pointing to the Media Spend data.

Image of a company profile within the Winmo database, with a red arrow pointing to the Media Spend data.

 

Image of a company profile within the Winmo database, showing the expenditures by media type per year on advertising.

Image of a company profile within the Winmo database, showing the expenditures by media type per year on advertising.

A-Z Database for Consumer Research

Polling Data

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