What are the internal Strengths and Weaknesses of your company? What are the external Opportunities and Threats in your industry and environment?
You can find a published SWOT analysis, or you can create your own. Most often you will need to revise any published source with more recent information. Analysts use SWOT reports to answer these questions:
Can a weakness be transformed into a strength? Can threats be transformed into opportunities? What are the most advantageous strategic changes that your company can implement?
If you do not find a very recent SWOT report via the databases listed below, try the Investext database via Mergent Online.
EBSCO Business Source Complete AND Gale Business Insights can also be used to find:
Company Profiles - Country Reports - Industry Profiles - Magazine Articles - Market Research Reports - SWOT Analyses - Trade Publication Articles - Business News Analysis - Business News Wires
Image of the EBSCO Business Source Complete database with a green arrow pointing to the word More in the top toolbar and a blue arrow pointing to the Company Profile option that is revealed when More is selected.
Image of a Company Profile search in the Business Source Complete database, with a red circle around the search box, and a red circle around the MarketLine Company Profile report.
Image of the MarketLine Company Report with red arrows pointing to the Table of Contents listing Major Products, SWOT Analysis, Top Competitors, Locations, and Subsidiaries.
Here's a screencast on how to research with Business Source Complete
Image of the Gale Business Insights search box..
Image of the Company Profile page for Nike, Inc. with an arrow pointing to the SWOT analysis report.
Image of the Global Markets Direct SWOT Report for Nike with assistive technology features underlined.
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