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Business Research: Marketing

This guide highlights Business Research Resources that are available via the Fordham University Libraries

Reference Books on the Subject of Marketing

Databases that Cover Marketing

To find articles on a particular subject, enter a search term in a database such as those listed below and it will provide articles from various journals on your desired topic.

Market Share - Databases

Journals and Magazines on the Subject of Marketing

Electronic access to these publications may be found on the Fordham Library website ( by entering the title under "Quick Search" in the "Electronic Books and Journals" search box.

  • Academy of Marketing Studies Journal
  • Advertising Age
  • Adweek
  • Brandweek
  • Journal of Consumer Marketing
  • Journal of Consumer Research
  • Journal of Marketing
  • Journal of Marketing Research
  • Marketing Education Review
  • Marketing News
  • MediaWeek


Reference & Instruction Department

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