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Business Research: Marketing

This guide highlights Business Research Resources that are available via the Fordham University Libraries

Reference Books on the Subject of Marketing

Databases that Cover Marketing

To find articles on a particular subject, enter a search term in a database such as those listed below and it will provide articles from various journals on your desired topic.

Market Share - Databases

Journals and Magazines on the Subject of Marketing

Electronic access to these publications may be found on the Fordham Library website (www.library.fordham.edu) by entering the title under "Quick Search" in the "Electronic Books and Journals" search box.

  • Academy of Marketing Studies Journal
  • Advertising Age
  • Adweek
  • Brandweek
  • Journal of Consumer Marketing
  • Journal of Consumer Research
  • Journal of Marketing
  • Journal of Marketing Research
  • Marketing Education Review
  • Marketing News
  • MediaWeek

 

Reference & Instruction Department

Reference & Instruction Department
Fordham University Libraries


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