Communication & Media Studies: Advertising & Public Relations
The field of communication is defined as the theories and techniques used to convey meaning to others. It includes film, television, radio, journalism, advertising, public relations, digital design, semiotics, linguistics, social media, and more.
On ProQuest's platform. Comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. Features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Research and analyze worldwide companies and industries. Extensive reference content from scholarly journals, news, market research reports, market share reporter, SWOT reports and more. New platform includes global content! SEE INFORMATION
Enhances Mergent Online with details of public and private companies in the US and worldwide. Includes contact information, financials, and key personnel. Note: You may need to enter your Fordham email address to access some of the content in this database.
Broad spectrum of industry and company analysis including S&P Industry Surveys, S&P Equity Research, and new “Markets” tab with drill downs to industry and sub-industry key ratios, benchmarks, constituents. Company data covers a global universe of over 3 million private companies and 250,000 public companies. There are only some Capital IQ functions in the NetAdvantage platform. Fordham does not subscribe to Capital IQ.
Market research and industry news about professional and collegiate sports and sporting goods. Includes brand share-of-market for over 100 leading consumer product brands that are involved in sport sponsorship. (Click on “Brand Share of Market”).
Looking for the best?
Check out the CLIO Awards! Clio's mission is to "celebrate bold work that propels the advertising industry forward, inspire a competitive marketplace or ideas, and foster meaningful connections with the creative community."
The Ad*Access Project, via Duke University, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
With nearly half a million monthly users, AdForum.com is a leading information provider focused on the global advertising industry. Click on the "Creative Library" tab to search for specific brands, companies, agencies, etc.(limited access, subscription required for some areas of the website)
This is the Adweek website. (Limited access, subscription required for some areas of the website.) Adweek publishes a series of annual directories: the Adweek Agency Directory, the Brandweek Directory, the Mediaweek Marketer’s Guide to Media. Fordham does not subscribe to them, but they are very useful, and Advertising majors should be aware of them.
* Fordham does not provide password access to the website.
The CLIO Award is the world’s most recognized international award competition for advertising, design, interactive and communications. The CLIO Awards honor work in a broad range of media types. In addition to honoring specific work, CLIO bestows an annual Lifetime Achievement Award in recognition of outstanding and ongoing contribution by an individual who leads the industry forward, as well as Network, Agency, Production Company and Advertiser of the Year awards.
The Emergence of Advertising in America: 1850 - 1920 (EAA), from Duke University, presents over 9,000 images, with database information, relating to the early history of advertising in the United States.
The Medicine and Madison Avenue Project, from Duke University, presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s.
ROAD, the Resource of Outdoor Advertising Descriptions, is a Duke University database providing access to over 50,000 descriptions of images of outdoor advertising dating between the 1920s through the 1990s.
Reference & Instruction Department
Reference & Instruction Department
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