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Online MSSMC Program Library Research Guide: Databases and Articles

Library resources and information for students in the online Gabelli Masters of Science in Strategic Marketing Communications program.

Database List

If you need:

Try using:

A Good Place to Start
S&P Global Net Advantage, Business Insights Essentials and Mergent Online provide a variety of company information in an easy to use format. 
Annual Report
For annual report (10K) required by SEC, use Edgar, S&P Global Net Advantage or Mergent Online. For glossy annual report for shareholders, see the company’s website
Background Information
Encyclopedias and Ebooks: Britannica Academic, Encyclopedia of Business Information Sources, Making Sense of Business Reference, Guide to Reference in Business and Economics, The Basic Business Library
Business Plan Information
How To Write A Business Plan: A Step By Step Guide, How to Write A Business Plan
Case Studies
Business Source Complete or ABI/Inform Collection and limit results to "case study" under document type and add search terms
Chief Officers
Company's 10K, Mergent Online, S&P Global Net Advantage, Business Insight Essentials 
Company Profiles
Mergent Online, S&P Global Net Advantage, Business Insight Essentials, Business Source Complete
Competitor information
Mergent Online, Business Insight Essentials At the company 
Country Reports
Mergent Online Under tab "Country Insight", Nexis Uni
Customer Demographics/ Consumer Market Segmentation
Mergent Online, Mergent Intellect, Also check  Industry Reports for segmentation information. 
Employee Information
Business Insight Essentials, You can also check the company's annual report
Mergent Online, Business Insight Essentials, S&P Global NetAdvantage 
Harvard Business Review
Business Source Complete and search under "Publications"
Harvard Business Cases
Order through InterLibrary Loan
History (company)
Business Insight Essentials, Business Source Complete (Market Line Reports), Mergent Online
Industry reports
S&P Global NetAdvantage, Mergent Online, Business Insight Essentials, Business Source Complete
Investment reports
Investext (Included in Mergent, Tab on Top of Main page) S&P Global NetAdvantage, Business Insight Essentials
Lawsuits and legal actions
Lawsuit section of company 10k from website. Nexis Uni
Long Term Plans
10K, company website
Market Share information
Business Insight Essentials 
Market reports
Investext (Included in Mergent, Tab on Top of Main Page) Business Source Complete
Marketing information
Advances In Global Marketing: A Research Anthology : also search the library catalog for books on Marketing
News and articles from trade journals
ABI/Inform Collection, Business Source Complete, Wall Street Journal, Nexis Uni
Operations information
Business Insight Essentials, Mergent Online, company web site
Parent/subsidiary companies
Business Insight Essentials, Mergent Online, Business Source Complete, company web site
Regulatory information, the SEC, OSHA, the FDA and other government websites
Scholarly research
Academic, Scholarly or Peer-reviewed journals; electronic from databases ABI/Inform Collection, Business Source Complete, Academic Search Complete, Business Insight Essentials 
SEC filings (10K, 8K, Def14A, etc.)
The SEC’s search site Edgar, S&P Global Net Advantage, Mergent Online, the company’s web site
SEC Violations
SEC Litigation, Nexis Uni 
SIC or NAICS Code, Business Source Complete 
Statistics, U.S. Bureau of Economic Analysis 
Stock prices
S&P Global Net Advantage, Yahoo Finance, Bloomberg, or company web site
SWOT analyses (Strengths, Weaknesses, Opportunities, Threats)
Business Source Complete (Marketline Report or Advanced Search), Business Insight Essentials  (Link is on Company Profile page)
Wall Street Journal fulltext online
The Wall Street Journal via ProQuest

Reference & Instruction Department

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