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COMC 2329 - Media Industries (Prof. Freeman): COMC 2329 Course Page

This is a course guide for students enrolled in Prof. Freeman's COMC Medial Industries class.

Research Goals for Your Tracking Paper

Once your professor has approved the industry segment that you have selected to track, you need to start planning your research.  These research tips will help you find the sources you need to complete the assignment:

  • Identify the key industry trade associations and trade association websites
  • Identify other reputable websites that support individuals working in the industry (note if they are .edu .org .com, .gov)
  • Identify reputable print publications that support individuals working in the industry (aka Trade Publications)
  • Identify the NAICS and SIC codes for the industry and/or sub industry (this may help you search for articles)
  • Identify the specific words used by NAICS and SIC to name the industry (this may also help you search for articles)
  • Keep a record of the databases, websites, words, and dates used to search

Then start to track your industry trend

  • Write down the specific words, technologies, regulations, individuals, and companies that are associated with this trend
  • Be careful not to confuse a new product with an industry trend (the new product reflects the trend, but is not the trend)
  • Collect citation information

Suggested Databases for Trade Publication Articles

EBSCO platform


ProQuest platform


Lexis Nexis platform


Gale Cengage platform


OneSearch & ProQuest Federated Searching

Search Tips and Training

Search Tips

  • Use the Advanced Search
  • Use your Industry as a Subject
  • Limit by Date
  • Limit by Source Type = Trade Publications, Magazines
  • THEN Limit by Publication Name (select only the ones that fit)

Reminder: Think of variant words, both broad and specific. Use Boolean operators to string the words together. Use truncation to find variant word endings.

  • ((Television OR TV) AND (series OR show OR program) AND (product* OR shoot* OR pipeline))
  • ((QAnon OR "Conspiracy Theor*" OR "Fake News" OR Disinformation) AND ("social media" OR Instagram OR Facebook OR Twitter OR YouTube OR Parler))

Consult the Help option in the database to determine the truncation symbol (usually it is the asterisk * , but not always), as well as other database specific search tips.

Use the worksheet in the handout to document and organize your research process.

Cite Your Sources

Communication & Media Studies Research Guide

Which Database for this Trade Publication?

Search the Library Catalog to determine which database contains the full text of a trade publication, newspaper, journal, or other periodical.

 Screenshot of a periodical title search in the library catalog:

Screenshot of a periodical record in the library catalog:

Screenshot of the list of databases that provide full text access to that periodical, including dates:

Suggested Resources For Background Information (not articles)

Background information to understand your industry. 

The First Research industry reports found in the the Mergent Intellect database will list professional associations in the Websites & Acronyms section of the report.


A resource for the Sports Industry

Need Help? Email Me!

Jane Suda, Head of Reference & Information Services

jsuda@fordham.edu (one-on-one zoom consultations provided on request)

Reference & Instruction Department

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