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COMC 2329 - Media Industries - Prof. Freeman: COMC 2329 Course Page

This is a course guide for students enrolled in Prof. Freeman's COMC Medial Industries class.

Research Goals for Your Tracking Paper

Once your professor has approved the industry segment that you have selected to track, you need to start planning your research.  Keep in mind these research goals which will lead you to the sources you need to complete the assignment :

  • Identify the key industry trade associations
  • Identify those trade association websites
  • Identify other reputable websites that support individuals working in the industry (note if they are .edu .org .com, .gov)
  • Identify reputable print publications that support individuals working in the industry (aka Trade Publications)
  • Identify the NAICS and SIC codes for the industry and/or sub industry (this may help you search for articles)
  • Identify the specific words used by NAICS and SIC to name the industry (this may also help you search for articles)
  • Keep a record of where you search, what words (or codes) you use to search, what words you observe when you search, the dates of the items you find

Then start to track your industry

  • Identify the trend you will track
  • Write down the specific words, technologies, regulations, individuals, and companies that are associated with this trend
  • Be careful not to confuse a new product with an industry trend (the new product reflects the trend, but is not the trend)
  • Collect citation information

Suggested Databases for Trade Publication Articles

Search Tips

  • Use the Advanced Search
  • Use your Industry as a Subject
  • Limit by Date
  • Limit by Source Type = Trade Publications, Magazines
  • THEN Limit by Publication Name (select only the ones that fit)

Lexis Nexis platform

EBSCO platform

ProQuest platform

Gale Cengage platform

Communication & Media Studies Research Guide

Cite Your Sources

Suggested Resources For Background Information (not articles)

Trade industry reports may discuss or highlight trends. 

The First Research industry reports found in the the Mergent Intellect database will list professional associations in the Websites & Acronyms section of the report.

Look for the First Research industry reports within the Mergent Intellect database.

Finding the NAICS and SIC codes for your industry

Need Help? Email Me!

Jane Suda, Head of Reference & Information Services


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