Welcome to the course-specific research guide for CMBUS 4471 - Business of New Media. Start your research by downloading the pdf Guide and Worksheet.
What about information found on Google, Yahoo Finance, and other free websites?
There are many good business information resources available via the free web. It is your responsibility to look critically at those sources and use only information that is reputable, accurate, unbiased, timely, and appropriate for your academic assignments. If you cannot write a citation for a source, then you should not choose to use the information provided by the source.
Research and analyze worldwide companies and industries. Extensive reference content from scholarly journals, news, market research reports, market share reporter, SWOT reports and more.
Before you start researching, make sure you know:
All of this can be found in a good company profile.
The Mergent Online database provides a company profile that is easy to locate and read.
Mergent Online also provides access to the Investext database where you can search for a SWOT report on your company.
The Investext tab is only visible BEFORE you enter your company name or ticker.
If your company is a subsidiary, you will need to search for the parent company. Look for reports that focus on the subsidiary you are researching.
Industries are number-coded to facilitate data management.
There are several coding systems, SIC and NAICS are the most common.
Use the websites below to explore these classification systems.
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