Research Guides @ Fordham: Demographic Data & Population Studies: Consumer Data

Databases

Mergent Intellect
Enhances Mergent Online with access to private and public U.S and international business data, industry news, facts and figures, demographics, executive contact information, and more. Note: You may need to enter your Fordham email address to access some of the content in this database.
Statista (ACCESS ENDS 3/15/21)
One of the largest statistics portals worldwide, Statista consolidates data on over 80,000 topics from more than 22,500 institutes and sources.

New Strategist Press

New Strategist Press publishes resources on the American marketplace from a variety of data sources for the benefit of marketers, advertisers, small business owners, large corporations, entrepreneurs, consultants, business students, and policymakers.

Below is a selection of titles. Be sure to check the library catalog for additional options.

American Generations [electronic resource] : Who They Are and How They Live (9th ed.) by New Strategist Press Editors (Editor)
New Strategist Press, 2018.
The American Marketplace [electronic resource]: Demographics and Spending Patterns (14th ed.) by New Strategist Press Editors (Editor)
New Strategist Press, 2017.
Best Customers [electronic resource] : Demographics of Consumer Demand (12th ed.) by New Strategist Press Editors (Editor)
New Strategist Press, 2018.

Other Research Guides

Business Research Guide
See the Business Research Guide for more information about consumer demographics.

Reference & Instruction Department

Reference & Instruction Department
Fordham University Libraries

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