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Business Research: Marketing

This guide provides an overview of research methods and the Fordham University Library's collection of business resources.

Reference Books on the Subject of Marketing

Books on Marketing

Databases that Cover Marketing

To find articles on a particular subject, enter a search term in a database such as those listed below and it will provide articles from various journals on your desired topic.

Books about Writing a Marketing Plan

See the Consumer Demographics Page in This Guide

Journals That Cover Market Share

  • Market Share Reporter
  • Sales and Marketing Management

Market Share - Databases

Books About Market Share

Journals and Magazines on the Subject of Marketing

Electronic access to these publications may be found on the Fordham Library website (www.library.fordham.edu) by entering the title under "Quick Search" in the "Electronic Books and Journals" search box.

  • Academy of Marketing Studies Journal
  • Advertising Age
  • Adweek
  • Brandweek
  • Journal of Consumer Marketing
  • Journal of Consumer Research
  • Journal of Marketing
  • Journal of Marketing Research
  • Marketing Education Review
  • Marketing News
  • MediaWeek

 

Journals on Specific Industries That Cover Marketing

  • Automotive Marketing (0193-3264)
  • Bank Marketing (0888-3149)
  • Chain Store Age
  • Drug Store News
  • Financial Services Marketing (1523-0775)
  • Health Marketing Quarterly (0735-9683)
  • Hotel & Motel Management
  • Industrial Marketing Management (0019-8501)
  • Progressive Grocer

 

Websites on the Topic of Marketing

Reference & Instruction Department

Reference & Instruction Department
Fordham University Libraries


Walsh Library  ♦  Rose Hill Campus  ♦  718-817-3586   
Quinn Library  ♦  Lincoln Center Campus  ♦  212-636-6050   
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